May 2014 Archives

A long time ago, I had to learn from scratch how to manage visual designers, after having started out as a composer and audio producer, with no training in graphic arts -- back then I thought of it as "the blind leading the deaf." Luckily, I found that most of the skills I'd developed while working with sound carried over to other disciplines, too. There's one skill above all that I believe managers need to master in order to get the best work from a designer, or any creative professional: Talk about why, not how.

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