Getting Ready for Macworld Expo & Conference 2010

By Jochen Wolters
February 2, 2010

With Macworld Expo & Conference 2010 mere days away, it is about time to stop worrying over what it means that Apple has pulled out of the show; to put aside the discussions about how revolutionary the iPad really is; and, instead, to focus on what will be happening at Moscone Center in San Francisco next week.


To find out what to see at the show this year, take a look at the official website at, especially the complete list of conference sessions and the handy "Hot Sheet" which lets you browse all the special events at one glance. Need help navigating the show floor? Download the free iMacworld app for your iPhone or iPod touch, whose contents should be updated early next week.

The organizers were wise enough not to include a substitute keynote of sorts on the list of feature presentations. There simply was no need to, what with some enticing sessions being featured on that list, including must-attend talks by Guy Kawasaki, who will cover the "Revolution from the Rest of Us", and John Gruber, who will present his "Gruber Top 10: Apple's Top Issues". The musician in me is especially looking forward to an interview with BT, music producer extraordinaire.


If you are one of the first-time visitors to Macworld, Shawn King of Your Mac Life Show fame has some valuable Expo Survival Tips and Even More Expo Survival Tips for you.

For finding interesting events in the halo of Macworld, Ilene Hoffman's Hess Memorial Events List has long been the premier resource. Unfortunately, the list has not been updated for 2010, yet, but Ilene has promised me to have it ready by the time the doors at Moscone Center open next week.

One of the events that will surely be featured on Ilene's list is the Netter's Dinner, which is scheduled for February, 11th. The group walk from Moscone through downtown San Francisco to the restaurant on Sansome street is (almost) reason enough to participate in this event.

After a day at MWSF, you may feel the need to unwind and "empty your head". Something you might want to try in that case is take a walk along San Francisco's Northern waterfront. In fact, this is one of my absolute favorite things to do in The City, and you'll be rewarded with fantastic views.


Depending on what kind of distance you would like to cover, take a cab to Fort Point (which is located right underneath the Southern on-ramp of Golden Gate Bridge) or to the Palace of Fine Arts, and walk back East over the beach along Crissy Field, onto Marina Boulevard, around Fort Mason, and down to Aquatic Park.

At the corner of Beach and Hyde streets, you can grab a Cable Car back into town. Alternatively, walk along Jefferson Street and towards Pier 39. From the platform at the end of the pier you have great views of Golden Gate Bridge, Alcatraz island, and the North Bay.


If you still have some energy left, continue along The Embarcadero and take in the sights of The City. The most enjoyable option for getting back to Moscone Center is hopping onto one of the gorgeous historic F-line streetcars that run along The Embarcadero and Market Street. The rails start close to Fisherman's Wharf, and the stop closest to Moscone is at Market and Stockton.

Enjoy your visit to the 2010 Macworld Conference & Expo. And if you know of any event or activity, that should be added here, please share them in the comments.

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