Inside the E-book Wars: CES 2010 update on Barnes & Noble Initiatives

By William Stanek
January 8, 2010

William here. Digging in with a special blog series on the Consumer Electronic Show (CES) 2010 in Las Vegas.

As you probably know, Barnes & Noble acquired Fictionwise in 2009 and used this acquisition to launch into the ebook business in a big way. The acquisition of Fictionwise not only gave B&N's new e-book store access to millions of e-books that were distributed through Fictionwise, but it also came with experience and electronics about e-book devices as Fictionwise had several minimally successful e-readers, including the eBookwise-1150 -- a no frills $89.95 e-book reader with a backlit, 4-bit grayscale, LCD touchscreen.

During the peak of the holiday season, Barnes & Noble then launched the Nook, shown below and featured in my five-part series:

Part 1
Part 2
Part 3
Part 4
Part 5


Well, Barnes & Noble isn't stopping there. The company also plans to support and provide content for the currentlly available IREX reader and upcoming Lexi Reader. This leaves one to wonder what other readers will follow. Surely the Sony readers are next now that Borders has gone non-exclusive and decided to support the Alex Reader. Clearly, B&N wants to dominate the e-book/e-reader marketplace.

Thanks for reading, time for me to get back to work! Hope you'll take a look at my new book Windows 7: The Definitive Guide. Also just released is my book Exchange Server 2010 Administrator's Pocket Consultant.

William R. Stanek
williamstanek at aol dot com

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